 | A new beauty business. It is essential that the success of the package, including the methods of doing business, is proven by Just Lashes who have achieved this through the existing Company owned outlets. The expansion of a group based on an unproven concept is unacceptable in modern franchising but this is no concern for Just Lashes who, with the Melbourne City experiences combined, have a proven track record. |
| Provide adequate training to the franchisee in the know-how of operations and procedures. This is essential in order to maximise the Franchisee's chance of success whilst achieving Just Lashes objectives. |
| On-going planning for direction and support. Just Lashes will have to provide medium and long term strategies, marketing supervision, research and development, support facilities and assistance and a planned training and opening launch process. |
| Maintenance of a single strong brand and corporate identity, including trading name, logo, product/service branding, graphics, colour schemes, layouts, uniforms etc. It is BDC's belief that the Just Lashes brand and logo is strong and representative of the time, effort and money that has gone into developing it. This is a major strength for Just Lashes. |
| The co-operation between all franchisee's to assist one another - a sense and culture of 'family', 'team' and 'mutual respect'. |
| Expectation of an enhanced chance of success. |
| Stature of a respected and growing brand |
| Defined marketing territory with clear potential for sales growth. |
| Comprehensive and protected package of corporate 'ID' graphics, logo and image materials. |
| Tested operating procedures, methods and techniques for product/service sales management, fully documented in Operations and Procedure manuals. We are finalising this as trail and error at the franchisee's expense is not acceptable. That is not to say that innovation does not have a place beyond franchise launch. |
| Group Marketing support through a customised Advertising and Marketing Programme. |
| An efficient and predetermined Start-Up Package. |
| Advertising, Promotion and Local Area Marketing advice |
| Attractive Product & Service mix offers with products containing excellent mark-ups. |
| Full business communications and administrative support through to a simple Customer Database Management Programme, which can be integrated with AIS (Accounting Information System) to leverage marketing opportunities. |
| Technical product knowledge, sales and customer service training and ongoing advice plus a comprehensive induction and Training Programme upon start-up. |
| Opportunity to build a saleable asset with a stable and potentially growing income stream. |
| Association in a close knit professional team with a culture that encourages success and mutual respect. Association and belonging to an organisation with a solid reputation and brand heritage. |
| Professional Development through conferences, seminars, workshops and training programmes not readily available to independent operators in business by themselves. |
